01.01.12
THE 11 BIGGEST PR DISASTERS OF 2011
This year was filled with PR disasters. And Twitter made all of them exponentially worse.
"There now seems to be an appetite for getting excited for these blunders," says Paul Argenti, a professor of corporate communication of Dartmouth's Tuck School of Business who has advised clients including Goldman Sachs and General Electric on reputation management...
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01.02.12
PR IS IMPORTANT TO ALL BUSINESSES AND NON-PROFITS
by Caroline Limpert | Dec 26, 2011
As a start-up, I have a single line item on my marketing budget: PR. Surprised? Here's a little insight into my madness.
PR gets a bad rap. To many corporations and businesses, PR's role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget....
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